MILAN (ITALPRESS) – More than 100 customers Ultra High Net Worth from UniCredit have joined a co-investment operation in club deal in WeRoad, European travel-tech that has redefined the concept of group travel, transforming it into a community experience and connection between people. The transaction allows UniCredit’s client investors to join the company’s shareholders, including OneDay Group, holding company founded by Paolo De Nadai, Annapurna, investment vehicle promoted by H14, and Airbnb, strategic industrial partner and lead investor of the round series C concluded by WeRoad in May 2026. Founded in 2017, WeRoad became one of the most innovative European platforms in the experience economy. In 2025 the company recorded revenues of more than 100 million euros, supported by a strong international growth, thanks to a business asset light model that combines proprietary technology, community and an integrated ecosystem of experiences. The club deal promoted by UniCredit contributes to the evolution of WeRoad’s share ownership, through the purchase of some holdings from long-time investors that value the path completed. The entry into the capital of the company of new investors in a phase of strong international growth, follows the recent entry of Airbnb, is consistent with the goal of consolidating leadership in major European markets and speeding up expansion in the United States.
For UniCredit the operation is an additional example of the Group’s ability to select and structure distinctive and high potential investment opportunities in sectors characterized by strong secular growth trends. The deal team of UniCredit, with a central role of UHNW Strategic Development, has curated the originalation and structure of the initiative, coordinating the access of investors to the operation and favoring the participation of more than 100 Italian families and entrepreneurs. “The operation confirms the role of UniCredit as a reference partner in access to investment opportunities in the real economy and in support of the growth of innovative high potential companies. The collaboration between the Wealth Management & Private Banking and Corporate coverage, the UHNW Strategic Development and Private Capital Markets specialist teams and the Group’s product factories has enabled our customers to offer an exclusive investment opportunity in a company active in intersection between technology, community and experience economy, one of the fastest growing consumer segments,” said Massimiliano Mastalia, Head of Wealth & Large Corporates of Uni Italia.
“The high registered membership confirms the interest of our customers for investment opportunities that allow to support visionary entrepreneurs and industrial partners of international importance in projects characterized by strong growth prospects. WeRoad is an emblematic example of Italian innovation capable of asserting itself at European and international level,” added Gennaro Del Sorbo, Head of UHNW Strategic Development of UniCredit Italy. “I am very happy with this operation, because among the opportunities that most serve the VC & Growth ecosystem in Italy to continue to grow there are just opportunities like this: moments of change of the captable that give liquidity and concrete returns to the early investor, and that at the same time approach the customers of the private wealth to this asset class. It is a positive circle: more resources in circulation mean more trust and more interest in Italian startups and scale-ups”, commented Paolo De Nadai, founder of WeRoad.
– photo IPA Agency –
(ITALPRESS).
