ROMA (ITALPRESS) – The story of the 1.413 days of Giorgia Meloni at Palazzo Chigi, can be done by adopting different perspectives and approaches. As evidenced by a search for Arcadia, in fact, among these there is, with a value for nothing marginal, what uses the Key Performance Indicator (KPI) of the social presidio, currently composed of 10 channels. In particular, the research has isolated, along the whole path, the indicators of performance, qualitative and quantitative, able to make understand how the strategic presidium of the platforms by the President of the Council was the conditio sine qua non sia to grow the audience – and, consequently, the scope – of its contents, both at the same time, to affect the perception and reputation of leadership.
The quantitative leap is evident in at least two macro-data: the growth of followers who decided to follow the channels, passed from 6.1 million on the day of the settlement at Palazzo Chigi to 25.2 million in early September, to prove how the institutional role did not undermine the ability to involve Meloni content. Secondly, to stay on the field of quantity, there is the amount of views and likes, both obtained on Instagram: 2.2 billion views and 182,6 million likes. Not less, it is also significant the qualitative data that emerges from research, beginning with the engagement rate – the engagement – of followers, which on Instagram comes to touch 3.9%. A result to say little extraordinary, also considering that, in these years, is the account that has recorded the greater growth and is the only one to have today exceeded the barrier of the 8 million followers.
Finally, the most interesting aspect of the audit is what emerges from the rankings of the top 5 most performing content published by Giorgia Meloni on the 4 main platforms, in terms of number of followers. While retaining a rather marked transversity, it is possible to categorize social media according to the public: on Instagram pop and international content have been rewarded; on Facebook, instead, it is evident the engagement of a more varied audience and distributed on multiple interests. TikTok seems to prevail an idealtype of followers more attentive to identity issues, security and direct relationship with the leader. Finally, X confirms a social that is inflamed with certain content and which favours the international and neo-Maga dimension.
– photo IPA Agency –
(ITALPRESS).
