GENOVA (ITALPRESS) – From aerospace to tourism, the starting point is the same: technical competence alone is not enough. Sectors, skills and technologies are changing. But people are still in the middle. In the twenty-sixth episode of “Power Talks, the power of communication”, editorial format born from the collaboration between Italpress and Philia Associates, Jessica Nicolini and Paolo Liguori interview Emilia Ferraro of AMM Group and Laura Costaro, coordinator of the Technological Institute for Regional Tourism of Liguria, focusing on the value of communication and people, told by two complementary perspectives, that of aerospace and that of tourist training.
Emilia Ferraro underlined the weight of communication in a technical sector such as aerospace: “Communication matters a lot because it goes hand in hand with competence. Whether you’re talking to a customer, a colleague or a supplier, you need to convey security and reliability. The most important aspect in our sector is trust.” On the weight of non-verbal communication he added: “ 70% of the communication takes place on the non-verbal profile. The first impact is always to create a relationship of trust. But I think that the most important thing is to be authentic, because one cannot play a role.”.
On the two roles in the company, sales and HR, he explained: “They are two worlds that seem different, but they have a guiding thread: people. In the sales you must have empathy and trust; in HR something very similar happens, with different dynamics. I feel comfortable in both roles.”.
Finally, on the international expansion of the group: “We are very happy about our opening, about two years ago, in Montreal, Canada. We are becoming an increasingly international company, bringing Italian efficiency and prestige abroad.”.
On the complexity of the work of forming future tourist operators, Lura Costaro stressed: “It’s a complicated job, but it’s a beautiful job. We have new technologies available to children in laboratories: increased reality, artificial intelligence, to promote a territory that must know in detail.” And he added: “The boys enter companies already with new skills that companies themselves do not have, because they grew up in the digital age.”.
On the value of transversal skills, in addition to those techniques, he said: “The boys must know how to work with others, know their strengths. We have orientation paths, modules that teach to speak in public and to work in team: it is the fundamental part, even in selection“.
He also told that the institute uses psychologists in the trainers’ lobby: “We always need to train ourselves: we organize workshops and meetings dedicated to trainers, transversal skills, to best accompany children in today’s world.” On the training course, divided between the classroom and the company, he confirmed that the institution follows students also with individual interviews: “We try to understand what skills we can work on, what are their strengths, and to insert them into contexts where they can express the best of themselves,” he concluded.
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