MILAN (ITALPRESS) – Consolidating leadership in the digital media market through a targeted M&A strategy, the native integration of Artificial Intelligence and a strong push towards internationalisation. These are the three growth directors at the centre of the development plan of Mondadori Digital, the newly established company of the Mondadori Group dedicated to technological innovation, MarTech and AI. The new digital company presents itself to the strong market of proforma revenues 2025 of more than 100 million euros and an EBITDA greater than 20 million euros, the result of the success of a unique cross-media ecosystem with a fanbase of more than 137 million followers between Italy and abroad and 33 million unique monthly users. The company has built a distinctive identity that allows it to position itself as the publisher of Italian excellence thanks to the leadership in the most representative and high-value verticals of Made in Italy, that is food, design, wellness & lifestyle, thanks to leading editorial brands, highly trusted communities and advanced capabilities of digital monetization. “Mondadori Digital is the tangible proof of the ability of the Mondadori Group to grow by creating new realities of value, as already happened in other businesses, including Education,” said Antonio Porro, CEO of the Mondadori Group.
“We started investing in the digital several years ago, thanks to the long-term vision of our president and shareholder Marina Berlusconi: a strategy we pursued with determination to make Mondadori Digital an autonomous and market leader. Today the Company represents not only a solid business, but also a hub of experimentation and innovation that allows us to test on the field cutting-edge solutions also applicable to the rest of the company. And for the future, our goal is to further accelerate its development.” The evolutionary path, competitive positioning and strategic vision of the company were illustrated by Andrea Santagata, managing director of Mondadori Digital, together with Stefano Argiolas, chief AI officer of the Mondadori Group, and Ferdinando Napoli, managing director of Edilportale, with the conclusions of Antonio Porro. “In a scenario increasingly characterized by an evolution of distribution models and production modes, Mondadori Digital stands as one of the most important editorial players at European level in digital and social and one of the best structured operators to ride the evolution of the sector,” Andrea Santagata said. “The publishing is going through a deep transformation: changes in formats, communication channels, the relationship with audiences and the role of content. Mondadori Digital was born to interpret this evolution with an approach that combines editorial skills, technological innovation and the centrality of people.” The objective, he explained, is “consolidating the Society as a reference point in the Italian and international digital ecosystem, enhancing the publishing and cultural heritage through technological innovation, AI and new communication languages. In this perspective we place ourselves as the main aggregator of the Italian digital market, leveraging a new scalable and distinctive business model that focuses on vertical communities and MarTech. In support of this vision – Santagata concludes – both the relevant track record of the last five years and the membership of the Mondadori Group are set, which guarantees strategic credibility and a high investment capacity.”.
Mondadori Digital’s business is based on the multi-platform production and distribution of proprietary content capable of engaging high-value publics, generating monetization opportunities through premium video advertising, branded content influencer and creator marketing, as well as an advanced range of full-funnel MarTech services. The value creation model combines human capital – editorial team, creator, community – with AI-enabled processes, leading publishing brands with scalable technological infrastructure for data optimization and adv campaigns and selective model expansion on key markets, a native hub for managing and enhancing digital top talents with the ability to select, integrate and accelerate high-potential synergistic realities. The approach of Mondadori Digital towards AI is based on two fundamental pillars: product evolution and innovation of business models. Artificial intelligence is thus integrated into editorial workflows, distribution and monetization processes. A process that allowed Mondadori Digital to put in place a series of innovations, including AI chatbots for marketing and performance, AI for editorial support and AI search engine for Archiproducts. With five years of continuous innovation and value creation, Mondadori Digital aims to expand its portfolio through the targeted acquisition of talents, skills and innovative realities, consistent with the development plan of the Mondadori Group aimed at consolidating the digital leadership. The last example is the entry with a majority share in Edilportale. com, the main Italian digital platform for architecture and construction. Among the main assets of the Archiproducts Society, European ecosystem leader in design and interior architecture.
The acquisition represented a strategic step for the strengthening of Mondadori Digital in vertical design, the acceleration of the international growth path of society and the expansion of the offer of products and services, enhancing industrial, editorial and commercial synergies throughout the value chain. At the same time, Mondadori Digital will continue to invest in MarTech and AdTech activities, leverage proprietary technologies, AI-driven solutions and conversational tools and performance marketing, with the aim of developing new engagement models, lead generation and digital monetization. Among the most recent steps to strengthen the MarTech polo offer, we remember the merger of Hej! in the digital company AdKaora. An operation that has strategically evolved the two realities into a single operational entity, market leader, thanks to a technological hub highly specialized in full-funnel digital solutions: from brand awareness to lead generation, to final conversion. Mondadori Digital looks with great interest to international markets that today represent 15-20% of its total revenues. The expansion abroad of the company starts from the presence in Spain with AdKaora Iberia, which generates 25% of the total turnover of the digital company, demonstrating the international scalability of the model. A further step has taken place overseas with the constitution last March of GialloZafferano USA Inc. Currently the number one media brand of Italian cuisine collects 35% of revenues from foreign markets (mainly USA, UK, France, Germany and Spain) interacting with over 42 million international fans. Complete the Archiproducts framework, global reference in the development of content, services and platforms for professionals and companies in the field of architecture, design and construction.
– photo xm4/Italpress –
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