TRENTO (ITALPRESS) – The 21 edition of the Trento Economy Festival, dedicated to the theme “From the market to the new powers, has been closed with an extremely positive budget. The hopes of young people.” For five days, the city was the centre of international economic, political and social debate, hosting over 830 speakers and more than 350 events in the 18 halls and 4 city squares involved, in an edition that has recorded an extraordinary participation of the public, over 45,000 attendees, confirming the constant growth of the “people of the squirrel”. Appointment in 2027 with the next edition, always 5 days from Tuesday 18 May to Saturday 22 with a great evening party. Great attention has been given to panels dedicated to geopolitics, artificial intelligence, energy, youth and work, with the presence of 147 academics, 35 economists, 126 protagonists of national and international institutions and 129 representatives of the economic and financial business community, 20 ministers and 5 Nobel Prize winners. The events of the Fuori Festival, which involved young people and families with meetings, moments of dissemination, shows, the direct event of Radio 24 and the live of 24Ore Podcast. Great interest also for the Economie panels of the Territories and Dating with the author. A festival aimed at young people from the title and that has made them protagonists giving them space and voice directly on stage thanks to the initiative “Call for Ideas The voices of tomorrow”: 14 young people between 18 and 30 years were selected by the Scientific Committee of the Festival, among the hundreds of applications received, as a speaker of the Festival.
‘The 2026 edition of the Festival dell’Economia di Trento – read in a note – has confirmed the increasing ability of the event to speak simultaneously to the general public, to the new generations, to the scientific and academic world and to the main national and international media. A result built through an integrated communication strategy, able to combine deepening, dissemination and information in real time. In addition to the quality of the content proposed, the Festival has strengthened its positioning also on the digital and media level, expanding the involvement of online communities and recording unprecedented print coverage. Numbers, participation and media attention bear witness to the increasingly central role of the Festival in the economic, cultural and social debate of the country. Through an accessible editorial strategy and targeted involvement of authoritative creators, the Festival managed to bring complex content out of specialist circuits, making them accessible, shared and culturally relevant to large and transversal communities. A result that strengthens the position of the Festival as a reference point not only institutional and cultural, but also digital and generational. The results confirm the strength of this narrative ecosystem: more than 3.2 million total views of organic content (+52% compared to 2025) and more than 2.1 million unique users achieved demonstrate not only an increase in visibility, but above all the ability of the Festival to generate debate, confrontation and authentic involvement around major contemporary themes. A goal built through an articulated editorial strategy, with 625 content published on the four official channels – Instagram, Facebook, LinkedIn and X – designed to make large economic issues accessible and relevant even for non-specialist publics.
Particularly significant is the level of participation generated by the community: more than 70.546 spontaneous interactions (+118% compared to the previous edition), with more than 31,326 “Like”, 1.978 comments, 5,378 sharings and 1.875 saves. Numbers that testify not only to the visibility of the event, but above all the ability of the Festival to stimulate comparison, deepening and active involvement around the proposed content. The average Engagement Rate of 3.3% – still partial and updated – confirms the quality of the relationship built with the digital audience. To further strengthen this capacity for dialogue has been added a strategic activity of influencer marketing, developed with the aim of approaching the Festival to the languages and interests of the new generations. The involvement of creators and authoritative profiles in the field of economic, financial and technological dissemination – from Starting Finance to Il Punto Economico, through Economika, Pillole di Economia, University Network and Techy Ita – has allowed to amplify the story of the Festival within highly profiled and participative communities. The more than 70 content created by creators has generated over 2,27 million views and reached 1,26 million unique users, with more than 42,600 overall interactions, 2,700 saves and generated 2,000 sessions on the site. A result that confirms the effectiveness of the digital strategy adopted and the ability of the Festival dell’Economia to speak to young people with authenticity, credibility and instruments consistent with the contemporary ways of using information. Great amplification produced by the coverage of the events of the Festival and the Fuori Festival on all social channels of the Il Sole 24 ORE Group – Il Sole 24 Ore, Radio 24, 24 ORE Events, 24 ORE Culture and 24 ORE System – which reaches in total over 10 million users.
Remarkable results on the front of the digital audience: live events streaming on the Sun 24 Hours website reached the million views, while the live coverage and comment of the 5 days were followed by over 200,000 users, doubled compared to last year. The importance of the themes addressed and the guests involved is confirmed also by the number of users who are transited on the site of the Sun 24 Hours, which has almost reached 4 million on the days of the Festival. Success also for 24 Hours Podcast: the 6-point live palimpsest among original podcasts produced by Il Sole 24 Ore and Radio 24, including the daily podcasts of the Sun “Start” and “Macro”, the special episodes of “Tecno” and “2024” and the first episode of the new season of “Materie”, also towed the online listenings, which recorded 100,000 audio streams. The contents made on all social channels of the Il Sole 24 ORE Group totaled 6 million and a half views, mainly driven by video coverage on Instagram. The greatest interest of the public was the contributions of the Nobel Prizes, the statements of the Ministers and the main representatives of Italian politics and interviews with guests of the Fuori Festival, as well as the Morning Press Review with the Vice Directors of the daily newspaper, live from Trento. The Il Sole 24 ORE Group has also chosen the international stage of the Festival to present the innovative project 24ORE NextMed, dedicated to the Allargato Mediterranean, a strategic editorial platform of international importance designed to connect enterprises, institutions and stakeholders along the axis Europe-Balcani-Africa-Paesi del Golfo through an ecosystem of multichannel content and a permanent observatory dedicated to the analysis of geopolitical and economic relations.
A great success also this year for the Fuori Festival, the palimpsest created five years ago to bring the broadest and most transversal public of young people and families to the economy and to the great themes of current events through the involvement of divulners, talented, creative and protagonists of contemporary culture. Among the most followed by the public, scientific divulners Mario Tozzi and Gabriella Greison, appointments dedicated to financial education, such as Young Finance, social economy with Luca Trapanese and culture with Edoardo Prati, student and content creator with millions of followers. Great interest also for meetings with Nicoletta Carbone of Radio 24 dedicated to mental well-being and health.
On the front of the entertainment, particularly appreciated the meetings-event with Uto Ughi to Giovanni Allevi, for classical music, the evenings with singers Arisa and Angelica Bove, for light music, and with Elio and comedians of Zelig Lab, for the space dedicated to humor. Finally, it happened for the MUSE initiatives dedicated to children with many educational workshops and entertainment. The Festival dell’Economia di Trento also confirmed in 2026 its positive impact on the reception system and the city economy. During the week of the event, the hotel occupation exceeded 95%, with presences spread not only in the capital but also in the surrounding areas. A result that testifies to the ability of the Festival to attract audiences, speakers, operators and visitors from all over Italy and abroad, generating concrete relapses on the territory. Significant benefits are also recorded for commercial exercises, catering, services and local business fabric, which in those days have seen increasing flows, consumption and occasions of relationship, confirming the Festival as an important engine of economic, social and cultural vitality for the city of Trento.
– photo press office Sole 24 Hours –
(ITALPRESS).
