MILAN (ITALPRESS) – GBSAPRI, consolidated presence of independent insurance brokerage in Italy, announces rebranding and changes its name in Convergo, with a new visual identity. This renewal is a fundamental stage in the GBSAPRI growth path, strengthens the Group’s identity and frees the potential of internal synergies, to be stronger in the brokerage market and insurance advice.
With the entry of the Brera Partners Fund in 2024 in the majority of the capital, the Group has started a growth strategy for external lines and integration of different realities of the Italian insurance brokerage. Rebranding is not only a graphic update, but is part of a broad industrial aggregation and corporate reorganization project. The Holding Company (GBSAPRI) changes its name to Convergo, which becomes the new brand of all insurance brokerage companies, with the exclusion of Better Polizza that has the same visual identity but retains its name.
In addition to Convergo, the insurance brokerage companies retain their names and are recognised by Convergo Alco, Convergo B&T, Convergo Poliass, Convergo Rodinò&Partners, Convergo Sbravati, Convergo Seabridge, Convergo Selecover and Convergo Solari. The convergence process is reflected in the structure of the company: the process of merger by incorporation of insurance brokerage companies based in Italy is under way, which will be completed by 2027. The GBSAPRI International insurance company becomes Convergo International and Opera Servizi, active in Risk Assessment, Insurance Advisory and in the management of claims, is Convergo Risk Advisory.
Cassiopea and B&T Insurance Service and Lloyd’s broker Smith Billbrough & Co, 100% controlled by Convergo Group, do not change their name.
This moment marks a new milestone for GBSAPRI that goes beyond brand renewal. The route leads to a rationalization of the structure and to a single identity of the Group, with a common house to which all companies of the brokerage branch converge.
“With the birth of Convergo we consolidate 75 years of experience and continue our evolutionary path towards leadership in intermediation and independent insurance advice. Convergo combines many success stories of insurance brokerage, to accompany companies, Public Administrations, institutions, professionals and also people in risk management. And Convergo is also re-insurance, management of the sinisters, agencies specialized in travel and tourism, with an extraordinary ability to customize and manage complex risks thanks to our Lloyd’s Broker Smith Billbrough&Co. Convergo coexists the structured authoritativeness of a large international group and the deep closeness of a local partner: in this sense, ‘The craft of being there’ becomes our concrete promise for the market’ – said Carlo Maria Bassi, CEO of the GBSAPRI Group.
– Press office photos –
(ITALPRESS).
