ROMA (ITALPRESS) – Premier Giorgia Meloni is the protagonist of Italian political communication on social media. It’s what emerges from the monitoring of Arcadia’s Leader Trend exclusively for Italpress. Three main evidence emerges in July. The first concerns the new and significant growth of Giorgia Meloni accounts. The second is the further increase recorded by Roberto Vannacci, especially on Instagram and TikTok.
The third concerns the return of Matteo Renzi, who surpasses the leader of the M5S, and the good performance of Angelo Bonelli on Instagram, probably favoured by the strong media exposure followed by the participation in the podcast Pulp. The rankings of likes and views are dominated by Giorgia Meloni accounts, which total over 5 million likes and more than 91 million views.
The most prolific account is Carlo Calenda on X, with 145 content published between 1 and 31 July.
As usual, the analysis also includes the special Hate Parade, the ranking built on the percentage change of negative comments compared to the month of June detected on the leader’s Facebook pages. In July is the page of Roberto Vannacci to record the most marked increase (+67%), followed by those of Giorgia Meloni and Elly Schlein.
The X accounts of Carlo Calenda and Nicola Fratoianni are among the most prolific, with over one hundred content published a month. Moreover, Roberto Vannacci’s constant growth is distinguished, driven in particular by the performance of his Facebook page.
After several months in which the podium of likes had been occupied almost exclusively by Giorgia Meloni, in July the ranking has three different accounts, all on Instagram. Next to Giorgia Meloni, in fact, they are Roberto Vannacci and Matteo Salvini, respectively to the second and third place.
The podium of views confirms how the video format,
and in particular the reel, both today the most effective content also in political communication. In the first three places, all on Instagram, Giorgia Meloni, Matteo Salvini and Roberto Vannacci.
Leader Trend is a report produced by the collaboration between Arcadia and Liberi Network.
– photo Arcadia-
(ITALPRESS).
Dopo diversi mesi in cui il podio dei like era stato occupato quasi esclusivamente da Giorgia Meloni, a luglio la classifica presenta tre account diversi, tutti su Instagram. Accanto a Giorgia Meloni, infatti, figurano Roberto Vannacci e Matteo Salvini, rispettivamente al secondo e al terzo posto.
Il podio delle visualizzazioni conferma come il formato video, e in particolare il reel, sia oggi il contenuto più efficace anche nella comunicazione politica. Ai primi tre posti si collocano, tutti su Instagram, Giorgia Meloni, Matteo Salvini e Roberto Vannacci.
Leader Trend è un report realizzato dalla collaborazione tra Arcadia e Liberi Network.
-foto Arcadia-
(ITALPRESS).
