After the first day of the Summer Fancy Food Show 2026, one of the most exclusive events of the New York week dedicated to Italian agri-food was held within the Summit Events, in the spectacular spaces of One Vanderbilt, the skyscraper symbol of the new Manhattan. An evening signed by Parmigiano Reggiano that has transformed a simple food product into an authentic account of identity, culture and international strategy.
The event developed on two distinct moments. The first, dedicated to the conference, brought together institutions, managers and protagonists of the world of marketing and sport to analyze the path that the Consortium is building in the United States. The second accompanied the guests on the 71st floor of the skyscraper, where a breathtaking view of Manhattan has been the setting for a tasting designed to make the excellence of Parmigiano Reggiano known closely.
Speakers included Bill Heilmann, Head of Media of StrawberryFrog, Jeff Fernandez of the New York Jets, Claudio Zanardo of Pirelli North America and Carmine Forbuso, Head of Marketing of the Consorzio del Parmigiano Reggiano. Through experiences gained in sectors apparently far from the agri-food world – from the NFL to Formula 1 – the message was clear: today Parmigiano Reggiano does not want to be perceived only as a cheese, but as one of the most authoritative brands of Made in Italy in the world.
Great attention has also been paid to the difference between the real Parmigiano Reggiano PDO and the most generic “Parmesan”, often present on American shelves. Not a simple distinction of name, but of origin, territory, productive method, quality and tradition. A work of consumer education that represents one of the main objectives of the Consortium, committed to making Americans understand the authentic value of a product that is born exclusively in a precise Italian territory and follows a rigorous disciplinary.
The Italian Ambassador in the United States Marco Peronaci, the President of the Consorzio Nicola Bertinelli and the Minister of Agriculture, Food Sovereignty and Forests Francesco Lollobrigida, who stressed the strategic importance of the American market for Italian excellence and the need to continue supporting and enhancing the certified products of our country.
The goal is ambitious: further consolidate the presence of Parmigiano Reggiano in the United States through a work that combines marketing, communication, sports partnerships and presence on the territory, making the product increasingly recognizable and easily identifiable by American consumers. A path that focuses not only on commercial growth, but above all on the diffusion of the culture of true Made in Italy.
At the evening were representatives of the main Italian institutions in the United States, together with representatives of ICE, NIAF, Universal Marketing, Consulate General of Italy in New York and numerous operators of the food and hospitality sector, confirming how the Parmigiano Reggiano represents today a meeting point between economy, diplomacy and cultural promotion.
More than a product event, the evening showed how a symbol of Italian tradition can continue to innovate without losing its identity. Because Parmigiano Reggiano is not only one of the most famous cheeses in the world: it is one of the signatures with which Italy continues to tell its excellence, transforming every taste into an experience that speaks of territory, quality and culture.
L’articolo Parmigiano Reggiano tells the luxury of Made in Italy proviene da IlNewyorkese.
