ROMA (ITALPRESS) – On the occasion of the Tigullio Tourism Forum, in the new episode of Power Talks – The power of communication, editorial format born from the collaboration between Italpress and Philia Associates, Jessica Nicolini brought together some institutional figures and the information world to reflect on the relationship between politics, media and digital transformation.
In the center of the comparison – with the interventions of Gaspare Borsellino, director responsible for the agency Italpress, Edoardo Rixi, vice minister of Infrastructures and the Transports, Attilio Fontana, president of the Lombardy Region, and Marco Bucci, president of the Liguria Region – the way in which the communication changes in the era of social and artificial intelligence.
“We have created an itinerant edition of Power Talks, two days of interviews where, in addition to tourism, food and wine and the economy of Liguria, we have also talked about information and communication”, Borsellino explained, emphasizing how the format gave voice to presidents of Region, mayors, entrepreneurs and managers, called to confront also the way in which today we communicate
For Deputy Minister Edoardo Rixi, social media are now central instruments also in political communication: “I like to read the comments every now and then, especially on some news, to understand people as they see them.” But the relationship with the network is also marked by risks and distortions: “There are so many keyboard lions, so many people who write things on Facebook that they would never write in person”, for this “it is essential that there is a recognizable identity besides a simple nickname” because “the communication that is not fictitious”.
The president of the Lombardy Region, Attilio Fontana, for institutional communication, says to use social media, “which are definitely a very useful means to get their messages” but social must be used “in a non-compulsive way”. For personal communication, says, instead there is WhatsApp: “I listen to voice messages but I don’t like to use them because it seems to me that it’s a bit offensive. I prefer to speak directly or write messages.”.
Even more clearly Marco Bucci, president of the Liguria Region, that indicates in the body and in the gaze the heart of public communication. “The look, you will not believe us, is one of the most important things.” For Bucci the body language, especially in the direct relationship with people, remains “the most effective moment of communication ever”. “One look, a word of comfort, a way to be close to the interlocutor is one of the communications that make more,” he stressed. What about social media? “I read all the comments, analyze them, count the positive ones, count the negative ones.”.
From the discussion a common thread emerges: technologies change tools, times and languages, but the most effective communication remains the one able to create confidence. Social, algorithms, videos and platforms can amplify the messages but make them credible are still the presence, gaze, competence and ability to speak to people without losing the sense of the relationship.
-Foto Italpress-
(ITALPRESS).
