New York is preparing to welcome Italy on Madison, three days of experience hosted at the Italian Townhouse on Madison Avenue, designed to celebrate the best of Made in Italy through a calendar of events that interweave design, nautical, food culture, handicrafts, fashion and contemporary lifestyle.
From May 13th to 15th, the public will be able to experience an immersive journey between live demonstrations, gastronomic stories, installations and conversations with some of the most influential protagonists of the international creative scene. A project that focuses on Italian excellence and its ability to combine tradition, innovation and culture of living well.
Discover the program:
Wednesday 13 May
10:00 AM – 1:00 PM | General Admission
Access to activations distributed within the townhouse. Tickets are mandatory. The entrance is organized in 15-minute slots with an hour stay, according to availability.
2:30 PM – 4:00 PM | Yachting Design in Motion: From Exteriors to Interiors
Second edition of the meeting promoted by the International Boat Show of Genoa dedicated to the ever stronger dialogue between the world of Italian yachts and the sector of design and furniture Made in Italy. A focus on performance, innovation, style and new trends in the nautical sector.
6:00 PM – 8:00 PM | Design Talk: Theater of Excellence
A comparison curated by INTERNI Magazine that brings together international designers and entrepreneurs to reflect on how Italian design continues to merge tradition, innovation and lifestyle.
Thursday 14 May
10:00 AM – 4:00 PM | General Admission
Entrance to activations and experiences spread within the townhouse.
10:00 AM – 12:00 PM | Italian Breakfast
A breakfast inspired by the Italian rituals of the morning, among careful tastings, audiovisual storytelling and stories inspired by the tradition of Artusi.
12:00 PM – 2:00 PM | Italian Lunch
An experience dedicated to Italian gastronomic culture with tasting and culinary narration live. Protagonist, the preparation of the pasta mantecata in the form of cheese, accompanied by “The Artusi Voice”, which brings tradition and technique in a contemporary performative dimension.
6:00 PM – 9:30 PM | Giallo Zafferano Social Aperitivo
A dynamic evening led by four protagonists of Italian cuisine, in a traveling route between theatrical preparations of pasta, Sicilian cannoli and wine pairings.
Guests:
Chef Silvia Barban
Chef Alberto Marcolongo
Pastry Chef Bilena Settepani
Julia Molinari
Friday 15 May
10:00 AM – 4:00 PM | General Admission
Access to townhouse installations and activations.
10:00 AM – 12:00 PM | Italian Breakfast
A morning experience dedicated to the Italian tradition of breakfast, among tastings and immersive narrative.
12:00 PM – 2:00 PM | Italian Lunch
The lunch break celebrates the Italian gastronomic heritage through storytelling, tastings and live cooking with pasta preserved in the form of cheese.
3:00 PM – 4:00 PM | Italian Merenda
A space dedicated to the tradition of Italian snack with a selection of sweet proposals finished live, for a sensorial and performative experience accompanied once again by “The Artusi Voice”.
6:30 PM – 9:30 PM | The Closing
The closure of Italy on Madison is transformed into a great festival dedicated to Italian street food, with iconic flavors, wines, cocktails and the energy of a final evening shared between guests, artisans, creatives and Italian brands.
With Italy on Madison, New York becomes for three days the stage for a true celebration of Italian excellence: a contemporary story of Made in Italy that crosses design, cuisine, culture and innovation, reaffirming the role of Italy as a global reference point in lifestyle.
L’articolo Italy on Madison celebrates the excellence of Made in Italy in New York, here is the program proviene da IlNewyorkese.
