ROMA (ITALPRESS) – Winter season at the start. Start tomorrow the Aosta Valley, followed Saturday 3 January by the other regions. It will be 16 million families that will dedicate themselves to discounted shopping and each person will spend about 137 euros, for a business turn of 4,9 billion euros: these are, according to the estimates of the Office of Confcommercio Studies, the numbers of the winter balances 2026.
For the President of the Italian-Confcommercio Fashion Federation, Giulio Felloni “There is great expectation for winter sales, an important event for the relaunching of fashion consumption and for the support of the purchasing power of Italian families. The balances generate widespread benefits: allow consumers to buy quality and durable products at affordable prices and, at the same time, help to revitalize and liven up urban centers. It is also a very popular moment in the tourist sector, because it favours the increase in the flow of visitors, Italians and foreigners, looking for an authentic purchasing experience. An experience that guarantees all consumers real convenience, transparency and trust, also thanks to a certain start date throughout Italy and a defined duration. In sales, thanks to the service and advice of traders, purchases are more aware and sustainable, oriented to quality and far from the logic of use and throw”.
– photos of repertoire IPA Agency –
(ITALPRESS).
