For a day New York will have a kind of theme park dedicated to La rivincita delle bionde. On Saturday, June 20, the Hall des Lumières, the immersive space of Lower Manhattan hosted at the 49th Chambers Street, will become “Elle World”, a free event designed to celebrate the twenty-five years of the film with Reese Witherspoon and the arrival of Elle, the new prequel series produced by Amazon MGM Studios for Prime Video.
The rematch of blondes, released in 2001, has become a cult film for light comedy over the years. The story of Elle Woods, a student apparently out of place at Harvard Law School, has remained in the imaginary pop especially because it has transformed a character written around very common stereotypes – the pink-dressed blonde, fixed with fashion, and the frivolity that is attributed mainly from the outside – in a figure that frees herself of all this to be much deeper.
Inside “Elle World” there will be a live program, moments of improvisation, a dragon showcase dedicated to the “Bend & Snap”, a quiz on the film and a photographic studio inspired by American school yearbooks. There are also activations curated by some brands, including L’Oréal Paris, Nexxus, Dove, T-Mobile, Shopbop and uniball, with gadgets and product distribution.
The operation mainly serves to prepare the launch of the Elle series, which will debut on Prime Video on July 1st. The protagonist will no longer be Reese Witherspoon, who remains involved as an executive producer, but Lexi Minetree, chosen to play Elle as a teenager. The series was set in 1995 and recounts the previous period at Harvard, when Elle moved from Bel-Air to Seattle and had to adapt to a school and a very different environment than he was used to.
The event will be open from 10 to 18 and the entrance will be free of charge, but requires a reservation. The online recordings were opened on June 10 at 8 am, with places assigned according to the order of arrival. For those who cannot book, the day of the event will also be available a queue on the spot, always up to exhaustion capacity. It is a pretty typical solution for this kind of initiatives: it guarantees a part of planned accesses, but it also leaves room for those who decide to try directly. For the rest, the implied rule of Elle Woods: present yourself prepared, better if with something pink.
Article <i>The rematch of bionde</i> returns to New York, twenty-five years later comes from IlNewyorkese.
