It was premiered today at Confindustria, The Perfect Pitch, the first television series dedicated to Italian startups produced by IlNewyorkese, Luckyhorn Entertainment and N41 Studios. Available on Mediaset Infinity, the first season follows the path of three startups selected by RetImpresa in the ROCK competition for open innovation, dedicated to sustainable mobility.
Thanks to the collaboration with the Italian Consulate in Detroit, the startups Novac, Arlix and Limitless had the opportunity to fly to the United States and confront investors and economic operators of the Midwest. Innovation, communication and international vision are the key criteria of the series, which complements the technological value of projects to the ability of enterprises to present themselves and dialogue with the American market. A format that alternates entertainment, training moments and challenges designed to test the teams, returning the idea of what it means today to internationalize an Italian startup.
The event was also attended by the Deputy Minister of Foreign Affairs and International Cooperation, Edmondo Cirielli, who called The Perfect Pitch “an innovative way to tell the Italian business system and their ability to grow and internationalize”, explaining how the Farnesina decided to support the project. “It is an initiative that demonstrates how collaboration between public and private can become a real mechanism of selection, launch and internationalization of startups”, he added, underlining also the role of Confindustria and RetImpresa, “central in supporting innovation, enhancing networks, skills and industrial vision”.
In his intervention, Cirielli defined Italian production capacity as a form of international influence: “Our economic capacity is an aspect of the country’s soft power. Italian companies, moving around the world, demonstrate quality, style, ability to adapt and empathy, and all this represents an added value also for our diplomacy”. Hence the central role of the foreign network: «According to the Ministry of Foreign Trade there is the network of embassies and consulates, which in these years has received a clear directive: to strongly support the economic opportunities for Italian enterprises, as has also happened in the case of Detroit».
The article Presented The Perfect Pitch, Cirielli: «Example of how public and private can help startups grow» comes from IlNewyorkese.
