MILAN (ITALPRESS) – Heineken Italia announces the appointment of Stefaan Anckaert as Sales Director On Trade, with entry into the Management Team of the company, starting today. Anckaert has a solid international experience in the beverage and food service sector, matured in complex and highly competitive contexts, as well as a deep knowledge of the Italian market, where he has worked for over ten years.
After starting his career in AB InBev Belgium, where he held several commercial roles and led marketing strategy for Stella Artois, in 2015 he moved to Italy as Sales Director On Trade, contributing to business growth in the country. In 2018 he joined the European team as a Commercial Director and, the following year, he took the lead of Birra del Borgo as Managing Director, accelerating development and positioning in the craft segment. In 2022 he joined Vandemoortele as Global Director Foodservice, where he led the global business strategy. Since 2023, he has played in Coca-Cola HBC Italia as Sales Director Out of Home, where he has contributed significantly to the growth of turnover and the evolution of the business strategy.
Stefaan’s entry is a key step in the strategic path of strengthening On Premise, with the aim of consolidating value partnerships and developing new growth opportunities in a key channel for the company and the Italian market.
“We are pleased to welcome Stefaan Anckaert in Heineken Italy. Its consolidated experience combined with a strong strategic vision will bring significant added value to our organization, further strengthening our ability to innovate, evolve and compete in an ever-changing context. We are sure that his contribution will be decisive to further strengthen our position in the On Trade channel and achieve our growth ambitions in the coming years” – says Alexander Koch, CEO of Heineken Italia. Stefaan Anckaert succeeds Petros Papageorgeous who in the last three years has played a key role in leading the On Trade channel with expertise and passion, promoting a more consumer-oriented strategy. His leadership has contributed to building solid foundations for the future of the company, to which are thanks and the best wishes of the Management Team of Heineken Italia for the next professional steps.
Heineken has been producing beer in Italy for over 50 years, is present on the territory with the 4 breweries of Comun Nuovo (BG), Assemini (CA), Massafra (TA) and Pollein (AO) and with a distribution network – Partesa – specialized in sales, distribution, consulting and training services for the Ho.Re.Ca channel. which operates with logistic centers throughout the territory. With more than 2,000 employees, HEINEKEN is today the first brewer in our country, where it produces and markets more than 7 million hectolitres of beer, investing in innovation and development. Through the plan “Brew a Better World” HEINEKEN integrates Sustainability to business, creating value for the company, society and the entire planet.
– photo press office Heineken Italy –
(ITALPRESS).
