MILANO (ITALPRESS) – Intesa Sanpaolo, institutional partner of Salone del Mobile. Milan, renews its commitment alongside the design companies and the home system with the meeting: “Design and Made in Italy. Intesa Sanpaolo’s support for the Italian company and the creative vision on the global scene”, held at the Gallerie d’Italia in Intesa Sanpaolo in Milan. The initiative is part of the support path that the Bank has been carrying out for years for the design sector and more generally for Made in Italy, a supply chain composed of thousands of SMEs representing a productive and creative excellence internationally recognized. The collaboration with Salone del Mobile. Milan, launched in 2017, is a concrete tool to support the enterprises of the design chain and the home system. A commitment that sees Intesa Sanpaolo also active through the Filiere Development Programme, which today involves more than 240 subsidiaries of Made in Italy, more than 32,000 employees and almost 7,700 suppliers, for a turnover that exceeds 32 billion euros in the furnishing, clothing, food and automation sectors. The programme launched by the Group for ten years has been extended to all Italian production sectors and over time has allowed SMEs to strengthen access to credit and to support investments in innovation, digitization, sustainability and circular economy more effectively, while at the same time accompanying them in growth and development paths on international markets. Since 2020 Intesa Sanpaolo, through the activity of the Banca dei Territori Division led by Stefano Barrese, has supported the SMEs of Made in Italy with loans for 26 billion euros destined to internationalization, export and dimensional growth, confirming its role as a strategic partner for the development of the Italian industry. The appointment at the Gallerie d’Italia of Intesa Sanpaolo was the occasion to retrace the economic and cultural value of Italian design through the interventions of the representatives of the Bank engaged in cultural promotion and in support of the development of enterprises, together with designers and testimonies of world excellence such as Kartell. During the meeting, the Research Department of Intesa Sanpaolo was also offered an update on the macroeconomic scenario, which is uncertain and complex, even in the light of recent international geopolitical tensions, with possible effects both on the international front and on consumption. In this context, expansion on foreign markets remains a priority for furniture and design companies Made in Italy, making it necessary to further strengthen the diversification of commercial outlets. This growth path will be able to count on the quality excellence of national productions, rooted in skills and manufacturing know-how, combined with the strength of the design world where Italy, with 6.2 billion euros of turnover, is leader at European level. The present meeting was also an opportunity to present the re-edition of the volume “The factories of design”, published by Allemandi publishing house with the support of Intesa Sanpaolo and Salone del Mobile. Milan. The book, considered a classic of publishing industry, offers a reconstruction of the industrial and cultural roots of Italian design and contributes to the reflection on the value of the creative vision of the Italian company by the Intesa Sanpaolo Group. In closing, the dialogue between Maria Porro, President of the Salone del Mobile. Milan, and Stefano Barrese, Head of Banca dei Territori Intesa Sanpaolo Division. “The collaboration with Intesa Sanpaolo is part of a shared journey of attention and support to the Made in Italy design chain, with the value of the company, creativity and industrial culture at the centre,” says Maria Porro, President of Salone del Mobile. Milan. “In this contextesto is also the re-publishing of The factories of design, a project in which we deeply believe because it allows to put back to the center a fundamental text in order to understand the roots of Made in Italy, rereading our past and offering concrete tools to those who today do business and design. Together with Allemandi and Intesa Sanpaolo, our long-standing Institutional Partner, the initiative confirms the commitment of the Salone del Mobile. Milan in enhancing memory as a leverage for the future, offering the new generations an authentic key to reading our industrial heritage. The Salone thus confirms itself as a reference platform not only for creativity, but also for the dialogue between the productive system and tools that accompany its growth, contributing to strengthen the value and competitiveness of Made in Italy on the global markets”. “Design is historically one of the strongest elements to project Italian knowledge abroad and involves a close connection between culture and economy, with a positive impact on business. Like finance, creative language also crosses complementary chains, natural dialogue with crucial sectors of Made in Italy, from tourism to food and fashion, from the manufacture of excellence to art. The Italian Design and Creativity also remain a leverage of competitiveness and value for our companies on international markets, we see it as a bank even at critical times, in which memory, art and beauty are factors of economic relaunch for these sectors”, comments Stefano Barrese, Head of Banca dei Territori Intesa Sanpaolo Division. “We have provided more than 26 billion euros in the last five years to the distinctive chains of Made in Italy – furniture, clothing, agri-food, automation – and today Intesa Sanpaolo support remains focused on access to credit, investments in innovation and attention to foreign markets, offering SMEs the most suitable tools for the stages we are going through.” Intesa Sanpaolo’s initiatives will continue during the Salone del Mobile. Milan with the talk “Arredo e design italiano – The role of finance to maintain the excellence of the sector globally”, scheduled on April 23rd at 3pm within the event. An event that will complete the cycle of initiatives promoted by Intesa Sanpaolo to tell the economic, cultural and international value of the Italian design chain. -photo press office Intesa Sanpaolo – (ITALPRESS).
