ROMA (ITALPRESS) – Without prejudice to the natural expiration of the legislature, there is little more than a year in the political elections of 2027 and the parties have already begun to preside over the different social media platforms in view of the electoral campaign. In anticipation of this appointment, it is therefore appropriate to mention the main Key Performance Indicators (Kpi) recorded by political accounts over the past 12 months, to outline a picture of their performance and engagement capacity on the different platforms. According to an exclusive Arcadia report for Italpress on the state of social health of Italian parties, conducted on four social platforms (Facebook, Instagram, X, TikTok), on Facebook are the pages of the National Future and of Brothers of Italy to collect the greater share of involvement of followers. To insidiate the garrison of the two parties of center-right area is above all the Facebook page of the 5 Star Movement, both in the growth of new followers and in that of total interactions. The page of Forza Italia, always on Facebook, gets better performance than those of the Democratic Party, while on Instagram in addition to the growth of the National Future, to drive the podium of interactions and views are the accounts of the Movement 5 Stars and the League. Sinistra Italiana and Europa Verde-Verdi accounts have grown more than those of the Democratic Party, Italy Viva and Action. On TikTok are the Action, League and National Future accounts to involve their followers more. On the ranking of the views, on the podium we find the accounts of the League, of Brothers of Italy and of Italy Viva. On X, instead, parties involve much less and there are some accounts, such as that of the Democratic Party, which have not published for more than a year. Instagram, Facebook and TikTok are the social platforms that contend for the share of all interactions, while photos and reels are the two formats most used by the pages and accounts of the parties to preside over the digital infosfera. (ITALPRESS). -Foto Arcadia-
