ROMA (ITALPRESS) – A new and consistent growth of the channels of Giorgia Meloni; the confirmation, for the second consecutive month from July, of the growth of the accounts of Matteo Renzi, which are positioned in front of those of the other opposition leaders; to the sudden braking of Roberto Vannacci, who after recording particularly high growth rhythms closes September with a more contained increase, “physiological”. This is what emerges from the new Leader Trend monitoring carried out by Arcadia, in which some KPIs (Key Performance Indicator) relating to leader social accounts are highlighted.
The performances show how much digital attention each narration generated in September and what attitude the digital public expressed towards choices, statements and positions. The two podiums, relative to likes and views, are dominated by the social accounts of Giorgia Meloni, which overall exceed 4 million likes and reach over 44.7 million views. Compared to the last July report, Roberto Vannacci comes out of the podium both for the likes and for the views, while Matteo Salvini returns. Carlo Calenda’s X account is more frequently published, with 141 content published between 1 and 29 September.
The analysis includes the special Hate Parade, the ranking that measures the percentage change of negative comments compared to the previous month on the leader’s Facebook pages. In September, it is Angelo Bonelli’s Facebook page to record the largest percentage increase, with an increase of 924% of negative comments, followed by the pages of Elly Schlein and Giorgia Meloni.
– Photo Arcadia –
(ITALPRESS).
