«Fortunato Depero is certainly one of the most original figures of Italian futurism and also one of the most contemporary. This project comes from our embassy in Washington and tells a deeply transatlantic story between Italy and the United States between graphic art and communication. », opens the director of the Istituto Emanuele Amendola.
The exhibition, hosted in the galleries of the Institute, is part of the wider cultural mission of the institution, always committed to the promotion of Made in Italy. In recent years, the IIC of Los Angeles has consolidated its role as a cultural hub for the American public, with a program that spans visual arts, cinema, design and innovation.
Un artista che aveva già capito tutto
“It was in fact one of the first artists to understand that the modern world would not be built only through the art of museums but also through images, advertising, graphics, typography and everyday life. », emphasizes the curator of the exhibition Massimo Scuderi.
It is precisely this vision to make today his work incredibly current. In an age dominated by visual communication — from social media to branding — Depero appears as a precursor capable of intuiting the language of the future.
Central figure of futurism, avant-garde movement born in Italy in the early 20th century, Depero embodies a unique declination: less linked to traditional painting and more oriented towards graphics, advertising and publishing.
Il legame con New York
‘ DePero is the futurist, the only futurist who traveled and stayed in New York for four years and brought the futurist and worked here, brought the futurist study also say in the editorial above all, the American publishing. », says Scuderi.
The American stay is one of the most significant moments of his career. In New York, Depero opens the Depero’s Futurist House, getting in touch with the advertising world and helping to spread futuristic language in the United States. An experience that makes its work profoundly international and perfectly consistent with the context of Los Angeles, a global city par excellence.
“It’s the only futurist among the many futurists who didn’t just paint, he did especially graphics.”, concludes Scuderi.
Un innovatore della comunicazione visiva
From the famous advertising posters — like those for Campari — to editorial projects, Depero has redefined the very concept of artist, turning it into a communicator. An approach that we find today in contemporary design and creative industries.
“The exhibition dedicated to Fortunato DePero arrives in Los Angeles, at our Italian Institute of Culture and we celebrate in the galleries of our institute an exhibition of a great artist, not only a futurist known all over the world but an innovator, an innovator of visual communication and a multifaceted artist. », these are the words of the General Consul of the Italian Republic in Los Angeles, Raffaella Valentini
Un ponte culturale tra Italia e Stati Uniti
The arrival of the exhibition in Los Angeles is not only an artistic event, but also a symbolic gesture: a further step in the construction of a continuous cultural dialogue between Italy and the United States.
“We welcome you with a special enthusiasm and bring another piece of Italy, Made in Italy here in Los Angeles with a lot of pride and attention always towards the promotion of our Italian culture abroad.”.
In a city where art, cinema and innovation intertwine each day, Depero returns to speak with surprising topicality, confirming that futurism — more than a historical movement — is still a key to reading the present.
L’articolo Fortunato Depero in Los Angeles: the futurism that speaks to the present comes from IlNewyorkese.
In una città dove arte, cinema e innovazione si intrecciano ogni giorno, Depero torna a parlare con sorprendente attualità, confermando come il futurismo — più che un movimento storico — sia ancora oggi una chiave di lettura del presente.
L’articolo Fortunato Depero a Los Angeles: il futurismo che parla al presente proviene da IlNewyorkese.
