Among the cast-iron columns and the riveted beams of a building that still retains the signs of Manhattan’s industrial past, MooRER inaugurates its new New York boutique: the brand’s first important direct-management point in the United States and a significant step in the international growth strategy, increasingly oriented towards the North American market.
The location is located in one of the most exclusive areas of international retail: the Meatpacking District, dynamic and creative district, where the new boutique develops on an area of 260 square meters and faces the road through eleven windows, in a context of great prestige, next to the main haute couture maisons.
The project brings the signature of Marco Michele Rossi of Newtone Architects, who designed a space in which the product remains at the center of experience and where architecture, light and materials dialogue with the collections in a harmonious balance. Warm tones, mattress finishes and a colour palette inspired by the distinctive shades of MooRER define a minimalist environment, but rich in details, designed to enhance the sartorial quality of the garments. The original elements of the building, preserved and valued, coexist with contemporary surfaces, dark woods and bronze finishes, while an lighting design accompanies visitors through the exhibition space, highlighting each creation.
Founded by Moreno Faccincani and now entirely of its own property, the Italian brand, specializing in the outerwear and ready-to-wear clothing of high-end range, finds in New York a showcase able to express the convergence between design, architecture and Italian craftsmanship, through an experience consistent with its values. Currently, the United States represents about 4% of the overall business of the brand and 6% of the wholesale channel. On the digital front, in the year 2025 the US market has confirmed the second for net sales e-commerce, after Germany, contributing for 14% to net sales annually. This route also includes the recent launch of the new e-commerce site, aimed at strengthening the relationship with American customers through a growing omnichannel integration.
The presence of MooRER in North America is also consolidated through some of the most important international department stores, including Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom, Holt Renfrew and Harry Rosen, which have long been helping to support the brand’s growing visibility. In New York, MooRER now has an exclusive space, where the collection can finally express itself in its entirety.
To celebrate this important milestone, an inaugural evening that brought together guests and personalities from the world of fashion and entertainment, including Irina Shayk, Shane Harper, Samantha Boscarino, Roy Wood Junior, Heather B, Mike Muse, Suzette Williams. A special occasion, marked by the ribbon cutting ceremony with the presence of Consul Giuseppe Pastorelli and accompanied by an aperitif inspired by the Venetian tradition. A refined selection of drinks and gastronomic proposals has helped to recreate an authentic Italian atmosphere, bringing in the heart of Manhattan a taste of the flavors, spirit and hospitality of the land of origin of the brand.
Article <i>MooRER</i> opens a new boutique in New York, in the heart of the Meatpacking District proviene da IlNewyorkese.
