Universal Marketing and Rockview Management Group have announced an agreement that entrusts Universal the exclusive sales agency service for NY NOW. Universal Marketing will organize the participation of Italian companies, agencies and associations in NY NOW, the business-to-business marketplace that takes place twice a year at the Jacob K. Javits Convention Center in New York and that addresses the fields of gift, home, lifestyle, jewelry and accessories.
With over a century of history, NY NOW puts brands and buyers in one of the most dynamic retail capitals in the world. The buyers come from the larger specialized chains and the specialized independent retail, in particular from independent shops of gift items.
The first participations in NY NOW organized by Universal will cover the winter edition, from 31 January to 2 February 2027, and the summer one, from 1 to 3 August 2027. For Italian companies who want to reach American buyers on a large scale, they are two distinct occasions to meet the right people in the right place.
Rockview found NY NOW in April 2026 and reorganized the exhibition spaces in three separate sections, each designed to meet a precise need of buyers and a specific commodity category.
GIFT & LIFESTYLE is the largest and most varied section of the fair: here buyers come to build a complete assortment of gift items, novelties, fragrances, care of the person, jewelry, fashion accessories, paper mill, publishing, floral, childhood, toys and much more. It is the section of the commodity amplitude, where a single buyer can supply himself in dozens of categories in one stage.
HOME defines the way of living through products ranging from table furniture and housewives to textiles, from decorative accessories to garden, to carpets. With aesthetics ranging from classic to more contemporary design, this section is designed for buyers who want to build an assortment for the wide and varied home. It is a marketplace created specifically for suppliers and buyers who look at how the home space is really lived.
HANDMADE is a curated division of NY NOW, organized in two separate collections. Designer-Maker gives space to independent designers and artisans who make handmade, in small series, products of each category. Global Design brings together artisans and designer brands, rooted in specific cultural and regional traditions, with particular attention to the authenticity of supply and origin. The selection is entrusted to an external committee of designers, retailers and tastemakers of the sector, from which comes an independent editorial point of view.
Dorothy Belshaw, CEO of Rockview Management Group, commented on the value of this Italian partnership: “We are excited to collaborate with Universal Marketing to bring a careful selection of the best Italian companies on the US gift and home market. This strategic partnership combines our market infrastructure with Universal Marketing contacts with the Italian industry. ”
Donato Cinelli, CEO of Universal Marketing, expressed the enthusiasm of the Italian part: “We are very happy to start this new project with Rockview Management Group. The partnership offers Italian companies important opportunities to assert themselves on the American gift and home market, and we are committed to bringing the best of Italian craftsmanship and design to American buyers. ”
The Universal Marketing team enjoyed accurate planning and investment with which the Rockview team is relaunching NY NOW, and looks forward to presenting this opportunity to Italian companies. The US gift, home and lifestyle industry is solid and represents an excellent export market for Italian brands who want to win visibility and generate sales.
For Italian companies, this partnership means being present at a growing trade fair, hosted in one of the most important trade fairs in North America, the Javits Center. To this is added the support of a dedicated partner agency, which fully knows both the Italian production system and the panorama of American retail buyers: this is the difference between the simple being and being seen by the right people.
The fair has found momentum under the management of Rockview. The reorganization of the spaces, the care in the selection of the sections and the commitment to bring together the right exhibitors and buyers contributed to renew the trust of exhibitors. For Universal and for Italian companies that represent, the winter and summer editions of NY NOW 2027 are an entry point structured in a market that for generations defines the American retail of the gift and the house.
WHO IS UNIVERSAL MARKETING
Universal Marketing Srl, based in Rome, organizes and manages the participation of Italian companies, institutions and associations to the most important international fairs and exhibitions reserved to specialized operators. For over 25 years he has been an exclusive agent for Italy of the main international trade fair organizers, in sectors ranging from food and beverage to hospitality and catering equipment, from giftware to home accessories, from design to furniture, from fashion to jewelry, to tourism and leisure, and coordinates Italian pavilions and collective participations to more than 40 international events a year. Its reference markets include the United States, Canada, Brazil, China, Japan, United Kingdom, Germany, France and the United Arab Emirates. Under the guidance of CEO Donato Cinelli, Universal Marketing supports Italian exhibitors before, during and after each fair, from the design of the stand and logistics to contact with buyers and follow-up, so that customers can focus on their business and on the construction of lasting relationships in new markets. For more information: www.universalmarketing.it.
WHO IS NY NOW
NY NOW, recently acquired by Rockview Management Group Inc., is a wholesale trade fair that takes place twice a year and addresses the fields of gift, home, lifestyle, jewellery and accessories. With more than a century of history, the fair brings together brands and buyers in one of the most dynamic retail capitals in the world. Driven by new investments and expert leadership, NY NOW is committed to creating concrete opportunities to discover, report and business growth throughout the retail sector. For more information: www.nynow.com.
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