Riding the wave of the international quality food market requires consistency, vision and a solid reputation built year after year. Alessandro Sita’s continued participation in the Fancy Food in New York is a clear declaration of commitment within one of the most competitive and dynamic commercial scenarios on the planet. In this interview, the balance of the growth path of the Sita brand, the philosophy of reliability that distinguishes it from competitors and the next geographical borders to be conquered.
What does it mean for Sita Food to confirm its presence at Fancy Food in New York in such a competitive global context?
For us to be present is a categorical imperative. We must be there both to continue to support the growth of our brand and our company in the territory, and to remain always listening to the market, intercepting its changes in real time.
How has Sita Food’s perception changed by competitors and major international distributors since your debut to date?
We are noticing a growth in awareness and a really important enthusiasm towards us. Sita products are perceived as different, authentic and definitely more exclusive than the average. The flashing demonstration is that more and more highly specialized chains are giving us space within their assemblies.
What has Sita Food that your direct competitors on the American market still do not have?
I don’t like to make direct comparisons, but I know what we do: we try to be extremely dedicated to our customers, ensuring a great logistic and commercial reliability. And, above all, we never compromise on quality. We have a golden rule in the company: we sell only what we ourselves would eat.
Fancy Food is a global trade fair, not only American. What emerging markets do you expect to intercept this year?
As far as the United States is concerned, our immediate goal is to open new distribution channels in key states such as Texas, Arizona and California. Looking beyond U.S. borders, instead, we are carefully evaluating some important collaborations to develop our business in Canada and Mexico.
In a historical moment in which we talk so much about food sovereignty and complex supply chains, what is the message that Sita Food brings to the fair?
The message is simple: we offer ourselves as a solid and highly reliable partner, strong of a long tradition and a deep experience in the management of fresh products, both for the gastronomy counter and for free service.
At the fair ended and lights off, what is the indicator that will make you say “Okay, this edition was a success”?
I will be able to tell me satisfied if we have been able to generate real enthusiasm and a strong interest around Sita products, and if we have convinced new, important customers to marry our project and follow us on this path.
L’articolo Alessandro Sita al Fancy Food: the global challenge of the brand between reliability and expansion comes from IlNewyorkese.
