ROMA (ITALPRESS) – Olfactory Laboratory, project entirely dedicated to Artistic Perfumery, is entrusted to the Matches Group for communication: to announce the latest acquisition is the agency’s CEO, Andrea Cicini.
“Brand Italian reference in the field of handicraft fragrances and niche perfumery, was born from the will of Daniela Caon and Roberto Drago – read in a note -. An artistic workshop, animated by Maîtres Parfumeurs that create in full freedom and without any limitation to their creativity, in which they converge the inspirations, ideas, visions and projects of the most eclectic noses of the moment, to be transformed into precious perfumes. A creative process of great originality, whose chain develops entirely in house, within the brand’s laboratories, and which rests its results on olfactory notes, visions, memories, fragments of life lived. Elegance, uniqueness, vision and dream are the parallel tracks along which in fact runs the entrepreneurial activity of Laboratory Olfactory and so its communication, for which the company chose Group Matches as an ideal partner to support its goals of affirmation and growth. The Roman agency will guide digital and social communication strategies, the development of shooting and production of contents and new campaigns of the Italian brand of artisan perfumery, using the GM Production division of the agency”.
Andrea Cicini comments on the new collaboration with which the agency strengthens its expertise in the field of beauty and lifestyle communication: “We are excited to welcome the Olfactory Laboratory in Matches Group. The entry of the visionary and modern brand into our portfolio is a further testimony to the trust that Italian companies are putting in our strategic and creative capabilities – he says. After the event organized last February in Milan, for the launch of the “Underground Vibes” fragrance, a wonderful cohesion was created with Olfactory Laboratory. We are very determined to make new ideas available to further elevate the brand already established internationally and to accompany it towards new achievements.”.
With this assignment, Matches Group “confirms its role as a strategic partner for companies and brands who want to tell each other with consistency, creativity and impact on the media and not only”, concludes the note.
-Photos Press Office Matches-
(ITALPRESS).
