ROMA (ITALPRESS) – Seven Italians out of ten will make purchases during the week of Black Friday, 3% more than 2024 and, over half, will take advantage of it to buy Christmas gifts. The average budget of expenditure will be 268 euro, slightly growing compared to last year. To drive shopping especially women, young people between 18 and 34 years and residents in Northern Italy. Electronics and household appliances remain at the top of the list of the most popular items. They follow clothing, products for the care of the person and toys, confirming a orientation towards useful, personal and family gifts. 50.2% of buyers will use both physical and online stores. Digital communication plays a central role: 41.5% of consumers declare to be influenced by web advertising, 34.6% by artificial intelligence (increasing among consumers for the search for information and cushioning of time) and 29.1% by Instagram. Among those who are informed about social media, reels and posts are the most important content in their choice. These are the main results of the survey carried out by Confcommercio Imprese per l’Italia, in collaboration with Format Research, on the forecasts and intentions of purchase of Italians on the occasion of Black Friday.
PROPENSIONE ALL’ACQUISTO
In 2025, 70.2% of Italians will make purchases during the Black Friday week, up 3 percentage points compared to 2024. Women, young people between 18 and 34 years and residents in Northern Italy Between 70.2% of those who buy during Black Friday, 66.7% will do so to buy Christmas gifts, an increase of 2.4 points compared to the previous year On average, these purchases will represent 47% of the overall budget for Christmas.
BUDGET DI SPESA
The average budget that Italians intend to allocate to purchases of Black Friday is pairs to 268 euros, in light increase regarding 261 euros of 2024. 90.9% of consumers will spend up to 500 euros, while only 9.1% will exceed this threshold.
CANALI DI VENDITA
50.2% of buyers will use both physical and online stores, while 32.3% will only buy online and 17.5% exclusively in physical stores. Among offline channels, shopping centers confirm their preferred places, with an increase of 5.2 percentage points compared to 2024. Digital communication plays a central role: 41.5% of consumers declare to be influenced by web advertising, 34.6% by artificial intelligence (increasing among consumers for the search for information and cushioning of time) and 29.1% by Instagram. Among those who are informed about social media, reels and posts are the most important content in their choice.
– photo IPA Agency –
(ITALPRESS).
