ROMA (ITALPRESS) – “A politician is not an influencer because he uses social media, but because he uses these tools to give maximum visibility to the political content of his path.” Tommaso Longobardi, Head of Social Communication of the Meloni Government, said this, intervening at the panel “The Army of the Trend. As social media are changing,” hosted at the AN Foundation and moderated by Alberto Di Benedetto, social manager of Fratelli d’Italia.
In the course of the meeting Longobardi also announced the release of the book “Senza mask”, dedicated to the work of communication around the president of the Council Giorgia Meloni. At the heart of the debate the relationship between politics, social networks and artificial intelligence.
“The credibility and authenticity of the person are the cornerstones of a political figure that works”, added Longobardi, underlining that “a politician cannot be replaced by AI, because it is his authenticity to make it irreplaceable.”
On the theme of artificial intelligence, the government’s social communication manager also launched a warning: “The policy that arises at IA risks becoming totally uniform, with right and left communicating in the same way. The ideological argument is lacking, which should instead be the core of politics.” According to Longobardi, “IA should serve as a contour and not replace political debate”, because “the more you use AI as a communicative base the more you lose credibility”.
Among the interventions also that of Gino Zavalani, editorial director of Esperia, according to which social media represent “a democratic field” in continuous growth, while traditional journalism should learn to understand its potential without living it as a threat. Valerio D’Angeli, social manager of Carlo Calenda, instead highlighted the importance of satire and memes in building political credibility on social media, citing the work done on the TikTok Action.
Daniele Cinà, the social manager of the mayor of Rome Roberto Gualtieri, explained how the presence of the first citizen on TikTok was born from the need to tell the citizens the transformation of the Capital: “It is not true that young people are not interested in politics, perhaps it is the politics that should get closer to their language.” More critical Massimiliano Zossolo of Welcome to Favelas, who spoke of a progressive “flattening” of communication caused by AI and the increasingly central role of algorithms in public debate.
– photo xs7/Italpress –
(ITALPRESS).
