ROMA (ITALPRESS) – MSD Italia, a multinational biopharmaceutical company, world leader in the Life Sciences sector, will be present in the glassbox outside of Casa Kiss Kiss in Sanremo, during the most important musical event in Italy, bringing to direct contact with the many visitors the messages of the anti-inflammatory campaign HPV “Write your tomorrow today.”.
At the dedicated stand you can receive gadgets and leaflet information of the campaign, moreover, you can access the portal www.infohpv.it, where there is information about HPV, scientifically validated and authorized by the Ministry of Health. “Write your tomorrow today” is an omnichannel communication project launched by MSD Italia in September 2025 with the patronage of the most important Italian Scientific and Federations Company engaged in the Prevention (AOGOI, FIMMG, FIMP, SIGO, SIMG, SIP, SItI) and Cittadinanzattiva. The campaign, authorized by the Ministry of Health, aims to inform citizens about the importance of anti-inflammatory vaccination HPV and the role of the virus in causing potentially deadly tumors in men and women.
So far the message has been promoted on TV, on the main streaming platforms, with sharpenings in major cities, on social networks (Facebook, Instagram and TikTok), online on the dedicated site, through banners on third-party sites and today arrives in Italian squares during the most important public musical event ever.
“To be present in this context so prestigious with our campaign ‘Write Your Tomorrow Today’ represents an important step forward towards the elimination of HPV-related tumors – said Nicoletta Luppi, President and CEO of MSD Italia –. We are firmly convinced that together with all the actors of Public Health we can make a difference, both making our innovation available to those who need it, and promoting informative campaigns that can bring to the public scientifically correct, clear and accessible information. ‘Write today your tomorrow’ has exactly this goal, get to people to inform them about the possibility of protecting themselves from the HPV virus and related pathologies. Together we can achieve the goal of a world where HPV-related tumors become rare if not completely absent!”.
The external glazebox at Casa Kiss Kiss dedicated to MSD is open to the public from Monday 23 February until Saturday 28 February from 10 am to 18.30. The entrance is free and visitors will be able to collect information material and campaign gadgets as well as use dedicated stations where access to information content.
– MSD printing office photos Italy –
(ITALPRESS).
