Born in Pavia and raised in the world, Amedeo Iasci, who belongs “to everywhere and nowhere”, embodies a generation without boundaries. His career began in the automotive industry, but he then took the path of entrepreneurship, real estate and financial disclosure as instruments of personal and collective emancipation. Today he lives between Italy and the USA and with The JASHI Project works to create a cultural and economic bridge between the two countries: on the one hand, help Italians invest, emigrate and think big, on the other make America more accessible and understandable. An interview on the American Dream, on finance as a cultural act and on the often underestimated value of being Italian in the world.
Tell me your origins: where you were born, where you grew up, and how your career evolved.
I belong anywhere and nowhere. I was born in Pavia. From there my family moved to Hamburg, then to Milan, then to Hong Kong and Australia and finally back to Italy… until we landed in the United States. I studied in Italy and then in Virginia. In America I wanted to stay short, but then I stayed eight years: I fell in love.
My passion was cars and my career, in fact it started from there, from the automotive. My dream was to work in Volkswagen: I started in sales and marketing, from Fiat to Bugatti, and then, thanks to the strength of the network, in Lamborghini. In parallel, since I have a finance mentor since I was 8 years old, I invested in real estate, and at some point, going even better thanks to the boom of real estate during the years of Covid, I entered 100%. Then on the advice of my little brother I began to post on social media, first in English, and then became almost a small institution in America, I also began in Italy with content on personal finance. In Italy, on this, we are very back, we stayed at the money under the mattress. On the American profile I teach Italian culture, as this helped me succeed, while on the Italian one I teach American concepts between finance and geopolitics.
What did the automotive industry teach you?
He taught me the importance of the team and delegate. They are lessons that I then brought everywhere, in all the sectors I do: from finance, to immigration, passing through catering and work with Italian companies who want to enter the American market.
When did you realize you wanted to do something bigger – not just a job, but that you wanted to build your own path? Was there a “scatto”?
Yeah, when I bought my first home, 24 years old, in Virginia. It was a catapecchia, but with two months of work – I did everything myself – I completely reevaluated it. That’s where I realized something could change. Then, during the Covid, I decided to make the final leap: I put aside a year and a half of savings as backup and I threw myself. I realized the cars had to remain a passion for me, the job was more.
The U.S. had to be passing by, when and why did you decide to stay, what did you fall in love with?
When I found out I had a real business side chance, which I was good and could do. Here it is much easier: people help you, the state doesn’t hinder you and the opportunities come. In Italy it is not so, then I am attached and I often come back: reminds me that I’m human and rooted. But if you want to get yourself, the US is the perfect place, especially for those who want, energy and ambition.
How was it to adapt – from Italian – to American reality?
I was advantaged because my family was already here. The greatest difficulty was the world of work: Totalizing. Be a car. At some point I left the job I was doing, without a plan B, and I got my life back. My cousin saved me, who after moving him to Virginia, made me know a community of artists, DJs, musicians and that’s where I found a balance. The hardest thing is to build a new community, but once you do, life is fine. Now I live between Italy and America and take the best from both of us.
Was there a precise moment when you decided to share your path on social media?
I was already posting at 16, on YouTube, for a school project. These videos, in English, made hundreds of thousands of visualizations and mutiny, little though this was fun. Then with time I abandoned this because I couldn’t be constant until in 2020 my little brother shows me TikTok. Lots of visualizations, contents but I was distrustful. When I left Lamborghini for the real estate I started posting, just from TikTok and in three months I did 100 thousand followers. From there I took it seriously: in English I used to mutish to buy houses. Then, for algorithm issues, they removed the American monetization, so I separated the channels, one only in Italian and one in English also started in Italian and so in 2024 was born “The JASHI Project”.
What is “The JASHI Project” today and what do you want to convey?
He was born as a clothing company, and it was a total failure. The idea was beautiful: use 90% of the profits to reinvest in popular American homes. Today JASHI has another mission. I am convinced that the Italians could be the richest people in the world, but do not invest, keep the money under the mattress so the goal is to put the finance to the reach of the Italians. I want to create a people of investors, an international people. I was successful in my career thanks to being Italian. Our formation, education leads us to destroy the competition, trains us “at the worst” but the Italians, especially those who enter the world of Italian work, do not realize this potential. I would like the Italians to return to export our value to the world and then return the know-how in Italy. I want to create a bridge Italy-America, two countries that, each in one way, gave me so much. I want to help Italians have financial well-being and a more cosmopolitan mentality and the Americans to access health insurance less exaggeratedly. JASHI is more, it has to do with the financial well-being of people and create a virtuous circle in which the Italians return to be protagonists cosmopolitan.
If I could give advice to a young Italian who dreams of the USA, what would you say?
America costs so much at first but then becomes sustainable: needs a handkerchief at the beginning. Always negotiate. Do credit score now and use your credit card to build it, because it serves everything: car, mortgage, rent. Always remain active in the labour market to demonstrate its value: today in the USA loyalty counts less. Study and invest: The only job is not enough. And create a community now.
What are the most common financial mistakes of Italians in the USA?
Don’t make a credit card. In Italy we are not used, we do not like it but here the credit is everything, it also serves to prove that you are a responsible citizen. Then the car: it costs little to buy it, but maintenance kills you, especially on the used one. And finally the lifestyle: if you adhere to the American one – always eat out, take the rental car, consume continuously — you weaken financially. America if you live “Italian”, costs little and can give important satisfactions.
Do Italians in the USA have a higher financial culture than Italy?
Yes. Talking about money is normal here. The tools for investing are easy, accessible, intuitive. Apps, platforms, advertising: you are much more exposed and stimulated to invest.
Looking back: what would you do again and what would you avoid?
I’d do it again.
And looking at the future: What projects do you have for 2026?
So many. The first is FinanzAmille: a site that I opened six months ago where I propose financial information — that I pay thousands of dollars a month — and I propose them to 10 euros a month. The goal is to make Italians confident with finance. Then I’m working on health insurances designed for Italians in the USA, which averagely cost 30-50% less than normal coverage. Then, I want to expand the business of Italian placements abroad, my goal is to turn from 1000 to 5000 Italians a year. Finally, there are finance, low cost and free: I want to pass from 4 thousand to 10 thousand members a year.
U.S. immigration procedures are complex, how do you support customers?
I created a product called “American Dream”: it shows you all the visas available. Many discover they have more options than they think. I give you a solid base: then, if needed, I send you to the lawyer – which costs a lot – but already knowing what to ask. I also contact companies that sponsor.
How do you help those who want to work in the USA to prepare for the local market? In the restaurant directly next door. For other sectors, I help build a CV suitable for ATS – software that filter applications. There are sites that help you set it correctly. The truth is that contacts are worth more than anything: presenting yourself makes the difference.
What sectors or financial instruments offer the best opportunities for an Italian who wants to invest in the USA?
With ETF shares you can invest from Italy, or through private groups and then startups. There are Italian companies that allow to invest in the USA through purchasing groups: accessible also from Italy.
What aspects of American life are more underestimated by Italians when they choose to move?
The social part that is fundamental. At the level of bureaucracy we adapt because in Italy, from this point of view it is more difficult, in America instead, everything is much more logical and fast. Italian lives in Italy in a difficult way, then arrives in America where there is a logical, intuitive, meritocratic, simple system. The “American Dream” works for those who come with a precise goal, still exists, there is so much desire to come here.
Geopolitics and markets: how do you connect them in your work?
I can’t influence politics, but I can use news to direct investment. And so I do. It is a cynical approach, but effective and unites everyone, beyond political ideas. Then I love the story: from there everything starts.
When you were a kid, what job did you want to do?
The President of the Council. It’s still in the drawer. Not now… but maybe in thirty years.
L’articolo Amedeo Iasci and the challenge to make Italian investors come from IlNewyorkese.
