MILAN (ITALPRESS) – The new book (published by Piemme) by journalist and entrepreneur Alice Di Pietro is entitled “Partner in shine”. A fascinating journey that combines beauty, cosmetics and entrepreneurship, with a great protagonist: our skin. Interviewed by Italpress, Alice Di Pietro revealed why of the title of her last work: “Partner in Shine is a tribute to all those people who make us better and who are able to value who we really are, to make us shine, to pull out our light. The title is inspired by the way of saying “partner in crime”, where Shine highlights brightness. They are all those people, those situations, those ways of being that make our talents emerge, as well as makes good skincare with our skin.” “The skin is often considered as a wrap, because it is something that dresses us, like a suit made to measure, but in reality the skin is an organ – added the author of the book -. And it is precisely on this that I hope “Partner in Shine” can make clarity, to begin to understand the skin, not as something to be embellished, sometimes to be smacchiare or a bit to torture, if we must listen to marketing a little aggressive, but an organ to protect. An organ not only of sense, but of conscience, because clinical psychology through the skin teaches us so many things. So it is a skin that speaks to us, we must learn to decipher his messages and listen to it to feel better.” Other subject covered in the book is cosmetic: “The cosmetic is now part of our everyday life. According to the latest studies it has been shown that we consume on average nine cosmetics per day, which are many. It is a cosmetic toothpaste, for example, is a cosmetic the classic soap with which we shower and then there is the whole world, this wonderful world of skincare, then cosmetics that are serums, creams, that we dedicate to our skin with the hope to keep it better as long as possible and that, with the use of more cosmetics in a consequential mode, creates the beauty routine” says Di Pietro. “We talk a lot about beauty routine, it is one of the key words among the most used on social media as well as in our everyday life. I hope to launch an important message with “Partner in Shine” and that cosmetics must be something that makes us better, it must be our ally. And then I try to disassemble some false myth that is sometimes communicated with lightness or through social media or even in everyday life and then explain why some things are good to do, other things instead should be reviewed. Then there are many practical tips on how to structure a beauty routine with cosmetics that can be adapted at every moment of the year and life” he adds. “Partner in Shine”, in addition to being a book that deals with skincare and cosmetic issues, also speaks of Skinus, a company founded by Dr. Maria Grazia Boniardi, biologa, but especially mother of Alice Di Pietro, who today leads the company together with his brother Andrea and his mother. “Scientific innovation has always been a flagship of Schinius. Dr. Maria Grazia Boniardi created the Fospidina complex that was a Copernican revolution within the world of cosmetics and dermatology. From there everything started, so it was the spin-off that gave birth to the first Schinius product in the 1990s. in 2008 the company was founded and today, almost 20 years later, we are here with an enterprise that is able to solve all skin problems, especially those related to sensitive skin, which is the need from which everything was born” concluded Alice Di Pietro.(ITALPRESS).
Photos: Italpress
